“What the heck is a brand board?” Followed by a blank stare. I grin and explain why this simple idea is so important.
Good design evokes a certain feeling. To achieve that feeling we use colors, shapes, sizes, photos and fonts.
The What:
A brand board is a great way to get organized and have a visual source to pull from while working on your website design.
A brand board includes:
1. A logo design
2. Custom pulled colors
3. Inspiration photos where colors can be pulled from
4. Coordinating fonts
Tying these elements together really makes each design it’s own. Pulling different colors together and changing fonts can completely re-brand a business. Here is a great example of a brand board for a bookkeeping business. In this case the client chose to go with bold colors to accent the logo design and evoke a feeling of excitement and uniqueness.
